Brian Hall

DIRECTOR, ROTARY INTERNATIONAL
2025-2027
Rotary Club of Covington, LA, USA
 
Brian Hall is director of development at Attivo ERP, where he specializes in integrating business systems. After earning his accounting degree from Mississippi College in Clinton, Mississippi, he initially set out to become a certified public accountant but later transitioned into computer programming and enterprise resource planning, eventually co-founding AIM Technologies in 2000.
 
Following a personal health scare, Hall was driven by a desire to make a greater impact. After a trip to Russia, where he volunteered in orphanages, he returned home with a deepened commitment to service. It was while he was establishing a nonprofit to support humanitarian efforts that he connected with members of the Rotary Club of Covington, and he joined the club in 2007.
 
His first leadership role in Rotary was chairing a circus fundraiser. Since then, Hall has participated in and helped lead numerous initiatives. One of the most notable projects of his club is an annual holiday meal program that provides fully cooked turkey dinners to thousands of families. Working with partners, the club has expanded the project to serve more than 6,000 people each Christmas, helping alleviate food insecurity during school breaks.
 
Hall has been an active leader in the Water, Sanitation, and Hygiene Rotary Action Group for more than eight years, currently serving as chair-elect. “Bringing clean water to a village is something that creates generational change,” he says. “If you do the project correctly so that the project is sustainable, you affect the trajectory of that village for generations.”
 
Since serving as governor of District 6840 in 2014-15, Hall has taken on multiple leadership roles, including as an RI president’s representative, a training leader at the International Assembly, and a member of The Rotary Foundation Cadre of Technical Advisers. His favorite assignments include serving as sergeant-at-arms at five Rotary International Conventions.
 
“That’s one of the hardest, most physically demanding jobs because it is from morning to night,” he says. “But you get to help people have an amazing convention.”
 
With a background in business and technology, Hall brings a unique perspective to Rotary’s Board of Directors. As chair of the Joint Technology Committee of Rotary International and The Rotary Foundation, he is focused on strengthening Rotary’s information technology infrastructure and digital strategy.
 
“The real story of your time as a leader is not told during your time when you’re in that position,” he says. “The story is told afterward, in the results, and it’s told in the people that follow you who say, ‘You inspired me.’”
 
Hall is a recipient of Rotary’s Service Above Self Award. He has also received The Rotary Foundation’s Citation for Meritorious Service, and he and his wife, Lynn, are Major Donors.
 
In his spare time, he enjoys gaming and outdoor grilling with Lynn.